Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the function of interim CEO in June 2022

The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as Chief Government Officer, creating historical past because the group’s first feminine chief. Berkeley has been serving because the BTA’s Interim CEO since June 2022.

Tracy Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the function of interim CEO in June 2022. Inside the final 9 months, Berkeley has labored tirelessly to stabilize the group for elevated crew productiveness, raised the attention and relevance of the vacation spot by assembly with stakeholders within the journey commerce, and media industries, and labored alongside companions to ship the BTA’s award-winning Misplaced But Discovered marketing campaign. Together with her regular hand, Berkeley has helped to construct a brand new management crew that’s higher match to fulfill the organisation’s wants, reengaged with key trade leaders, and most significantly, restored the credibility of the BTA within the eyes of its stakeholders. Berkeley serves on a number of personal and public Boards and is a 2024 Licensed Vacation spot Administration Government (CDME) candidate.

When requested about her appointment as BTA CEO, Tracy Berkeley stated: “It’s with a deep sense of satisfaction and humility that I formally take the helm because the CEO of the Bermuda Tourism Authority. We’re beginning to see incremental progress together with a reinvigorated area people. Our success may be attributed partly to a centered, data-led strategic restoration plan and our dedication to seeing it via. By championing Bermuda’s core strengths and fascinating with media and commerce companions around the globe, we’ve been in a position to leverage the island’s key promoting traits and reinforce the message that we’re open enterprise. I’m profoundly grateful for the chance to additional develop this important sector of the island’s economic system.”

“We’re excited to announce Tracy Berkeley to the place of CEO and are assured that the group — and Bermuda as a complete — will profit drastically from her management and experience,” stated Wayne Caines, Chairman of the BTA Board. He continued, “as Interim CEO, she answered the decision to tackle the problem and delivered towards a transparent set of mandates, decided by the board, impeccably. I’m assured that she is going to proceed to take action with our assist and the assist of the island’s helpful neighborhood.”

“I’m happy by the announcement of Tracy Berkeley within the function of CEO for the BTA. I assist her affirmation within the function and that this appointment was executed in session with me because the Minister of Tourism. I’m wanting ahead to continued engagement with Ms. Berkeley, her crew and all of our trade companions.” stated Minister of Tourism and Cupboard Workplace, Vance Campbell JP, MP.

“There’s renewed vitality and focus inside our group and the tourism trade as a complete. As we gear up for what appears to be like to be a steadying yr of progress, we’re working laborious to strengthen our native and worldwide partnerships to put out plans for the way forward for tourism. The crew is progressing with an emphasis on enhanced product choices and repair ranges. We sit up for placing our concepts into motion and dealing collectively to make sure continued prosperity for Bermuda,” ended Tracy Berkeley.