Sixt introduced in an announcement the launch of its new built-in advertising marketing campaign within the U.S. Entitled “Hire-THE-Automotive,” the marketing campaign leans into the corporate’s premium expertise. For the primary time in its virtually 12-year historical past within the U.S., the model is committing to a bigger promoting spend and extra complete marketing campaign versus focused packages previously.

“The overall lease a automotive expertise within the U.S. is sort of peculiar and never very thrilling to the client,” mentioned Tom Kennedy, president of Sixt U.S. within the assertion. “The marketing campaign is a good alternative for Sixt to showcase how we’re totally different, and it begins with renting THE automotive.”

Within the coming months, the marketing campaign will run throughout TV, digital, and out-of-home. The adverts will function BMW autos as one of many essential OEM companions for Sixt.

“Our new marketing campaign backs the progress course of Sixt within the U.S. and leans into how we intend to steer the premium section from the East to the West Coast,” added Konstantin Sixt, Co-CEO of SIXT. “By renting with Sixt, clients get THE automotive with the most effective premium expertise the trade has to supply.”

The “Hire-THE-Automotive” marketing campaign idea was created in partnership with unbiased advert company GUT Miami demonstrating how the model is totally different: Thrilling its clients with a premium rental expertise. 

“It’s an enormous honor to be working with Sixt, particularly to be trusted to assist them with their first nationwide marketing campaign within the U.S.,” mentioned GUT co-founder & artistic chairman Anselmo Ramos. “I’ve been an enormous fan of their work in Europe by Jung von Matt, so to now be working with them for his or her U.S. launch is a dream. We will’t wait to indicate everybody how we’ll be advertising this superb model to the U.S.”

Sixt has repeatedly expanded its market presence within the U.S. and is now positioned in 38 airport markets. The corporate is heading for a document yr because it noticed the strongest leads to its historical past within the third quarter of 2022. Consolidated income after 9 months rose by about 40% in comparison with the identical interval within the earlier yr, and the corporate is seeing sturdy progress in all areas as demand stays excessive. In North America particularly, income was up 60% within the first 9 months of this yr.