Hyundai Motor Firm and Sony Footage are becoming a member of forces once more this summer season on “Spider-Man: Throughout the Spider-Verse.” The animated film incorporates a flying model of the corporate’s Prophecy idea EV mannequin and its future mobility imaginative and prescient. An aligned international advertising and marketing marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric automobiles.

The collaboration stems from a worldwide promotional partnership that Hyundai Motor inked with Sony Footage in 2020 to showcase the corporate’s human-centered mobility imaginative and prescient by way of product and technological improvements. Earlier installments included “Spider-Man: No Manner House” (2021) with the IONIQ 5 devoted EV and Tucson SUV, and “Uncharted” (2022) with the Tucson Beast idea SUV and varied manufacturing vehicles. “Spider-Man: Throughout the Spider-Verse” is the sequel to the Academy Award^®-winning animated movie, “Spider-Man: Into the Spider-Verse” (2018).   

Within the new film, which opens in cinemas worldwide beginning in June, audiences will see the ‘Flying Prophecy,’ a model of the real-world idea automotive that impressed the design of IONIQ 6, the ‘Electrified Streamliner’ that not too long ago received three World Automobile of the Yr honors and a ‘Gold’ iF Design Award.

The film additionally options a number of of Hyundai Motor’s future mobility ideas for revitalizing cities, together with superior air mobility (AAM), a brand new type of mobility using air house to scale back transit time; purpose-built automobiles (PBV), an eco-friendly city mobility machine to accommodate various life; and Hub, an area for mobility switch and neighborhood actions. The film additionally incorporates a fictional self-driving robotaxi based mostly on the Hyundai Pony, Hyundai Motor’s first-ever proprietary mannequin. All are proven within the context of “Nueva York,” a metropolis within the Spider-Verse within the yr 2099.

Hyundai Motor and Sony Footage are additionally collaborating on a multi-dimensional international advertising and marketing marketing campaign rolling out between Could and July. The marketing campaign contains an animated TV industrial that options Spider-Man, IONIQ 6 and IONIQ 5, and makes use of a brand new tune produced by Metro Boomin. As well as, there’s Spider-Verse-themed social media content material, a behind-the-scenes movie about Hyundai’s future mobility ideas that includes Hyundai and Sony’s collaborative historical past on the film manufacturing course of, and an offline promotional exhibition.

“By our partnership, we purpose to current our future mobility imaginative and prescient with leisure content material that youthful generations love,” mentioned Sungwon Jee, Senior Vice President and International Chief Advertising Officer at Hyundai Motor Firm. “This marketing campaign might be welcomed by prospects and we hope to construct a optimistic momentum for the Hyundai model.”

“Throughout our long-standing relationship with Hyundai, their workforce continues to create spectacular campaigns that seize the very essence of the model. Using music from the movie’s soundtrack, Hyundai has created a trendy and cutting-edge advertising and marketing marketing campaign that completely aligns their progressive merchandise with some of the iconic superhero characters,” mentioned Jeffrey Godsick, EVP, International Partnerships & Model Administration and Head of Location Primarily based Leisure, Sony Footage Leisure.