Ferrari has began accepting cryptocurrency as a mode of fee for its supercars within the US. The automaker plans to do the identical in Europe within the close to future.

Enrico Galliera, Chief Advertising and marketing and Industrial Officer of Ferrari has instructed the media that cryptocurrencies have made efforts to cut back their carbon footprint by the introduction of latest software program and a big use of renewable sources.

“Our goal to succeed in for carbon neutrality by 2030 alongside our entire worth chain is totally confirmed,” he stated.

In keeping with the Maranello-based supercar maker, the choice to begin accepting crypto funds was taken following requests from the market and sellers as lots of its purchasers have invested in crypto.

“Some are younger traders who’ve constructed their fortunes round cryptocurrencies,” Galliera stated. “Some others are extra conventional traders who wish to diversify their portfolios. It will assist us hook up with people who find themselves not essentially our purchasers however may afford a Ferrari,” he added.

Ferrari bought over 1,800 automobiles within the Americas area within the first half of this 12 months. The carmaker has orders properly into 2025.

Supply: Reuters