I’ve a decidedly boring first identify, but it surely’s by no means been mispronounced. Being a David makes life simpler when assembly new folks and I’ve by no means needed to take care of my identify being butchered in an announcement. I used to assume being named David was uninteresting, however now I respect it when making dinner reservations.

Alternatively, Hyundai appears to have some points with of us in the UK’s (in)potential pronounce its identify and need to proper this mistaken with a brand new advert marketing campaign. Per a current launch Hyundai is trying to alter “from the anglicised pronunciation of ‘Hy-un-dai’ to the worldwide pronunciation: ‘Hyun-day’.”

“Hyundai is a younger, modern and progressive model which has remodeled with nice velocity. We’re proudly Korean with actual character and objective. 2023 is the right time for us to correctly replicate this within the UK,” Ashley Andrew, Hyundai Motor UK Managing Director stated. 

I’ve by no means handled mispronunciation points with my decidedly uninteresting identify, however I think about it’s a bit awkward, or after quite a few incidents extremely annoying. My spouse has a novel spelling to her fist identify and at this level in her life I think about she expects it to be mispronounced by a barista at Starbucks when her beverage is prepared.

“With this marketing campaign, we need to inject a bit humour and persona to our model which we hope will encourage extra folks to be taught extra about Hyundai,” stated Ashley Andrew.

As I write this publish, I need to hear Liam Gallagher pronounce “Hyundai”. After years of listening to Oasis’ songs, the place his interpretation on “sunshine” is nearer “sun-shiiiiiine”, one can solely think about how he would reward the world along with his distinctive tackle Hyundai.