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All people is aware of not less than one father who cannot cease explaining how good and helpful his new man toys are – be it a lawnmower, toolkit, or snowblower, it is advisable to know every little thing about it.
When it is a new automobile, nevertheless, you get all the small print, whether or not you prefer it or not, and typically you do not even get the possibility to say a single phrase as a result of dad is like an audiobook placed on speaker.
And here is the place Kevin Bacon enters the stage because the proud proprietor of a model new Hyundai Ioniq 6, and the newest man to go for the title of most talkative human being on Earth. His daughter, nevertheless, appears to query her life decisions and mainly tells you, the viewers, that you simply may as effectively purchase an EV and perhaps, simply perhaps you may make her dad cease.
The movies I am describing, that are embedded under, are a part of Hyundai‘s new advert marketing campaign for the lately launched Ioniq 6 all-electric sedan, which is able to go on sale in the US in Spring 2023. Dubbed It is time to go electrical, the Korean carmaker’s marketing campaign reveals a not-so-tech-savvy dad who buys an EV and, would not you already know it, he reasonably enjoys it. So perhaps you need to get one, too.
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The adverts are set to start airing on TV on January 29 starring Kevin Bacon and his daughter Sosie, with Hyundai Motor America’s CMO, Angela Zepeda, saying the next in regards to the marketing campaign:
“With the introduction of the IONIQ 6, Hyundai is as soon as once more making the electrical automobile way of life extra accessible and handy than ever earlier than. If you’re somebody on the fence [about] going electrical, we hope this marketing campaign starring Kevin and Sosie Bacon will present how early adopters, at any stage of their life, can simply make the swap.”
With a drag coefficient of simply 0.22 Cd, the streamlined Hyundai Ioniq 6 can be out there in each single- and dual-motor setups and could have a most estimated vary of round 360 miles on a single cost.
The bottom variant will get a single rear-mounted motor that makes 225 horsepower and 258 pound-feet, whereas the elective dual-motor setup bumps it as much as 320 hp and 446 lb-ft, and because of all-wheel drive it may possibly dash to sixty 5 seconds.
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