Subaru of America studies 44,373 automobile gross sales in January, which is 0.5 p.c greater than a 12 months in the past and the very best January ever, based on the corporate.

For us, essentially the most attention-grabbing factor is the gross sales results of the all-electric Subaru Solterra mannequin (Toyota bZ4X cousin), which was launched just a few months in the past.

The Japanese producer managed to promote 499 Subaru Solterra in January (1.1 p.c of the entire quantity). That is lower than in December (825) however greater than in November (94). The cumulative quantity is 1,418).

Subaru gross sales final month:

• BEVs: 499 (new) and 1.1% share
• PHEVs: N/A

Subaru presents additionally one plug-in hybrid mannequin, nevertheless it doesn’t report its gross sales (the Subaru Crosstrek Hybrid plug-in hybrid, nevertheless it’s counted along with different Crosstrek variations).

The gross sales consequence for the Toyota bZ4X might be obtainable in April (quarterly numbers) so we won’t but evaluate it with the Subaru Solterra. In 2022, Toyota delivered 1,220 bZ4x.

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Just a few hundred items a month might be the very best case situation for the primary electrical Subaru, as even the Hyundai Ioniq 5 and Kia EV6 wrestle to considerably exceed 1,000 items a month.

The shortage of eligibility for the $7,500 federal tax credit score, as a result of Inflation Discount Act of 2022 (IRA), is likely to be a severe subject for Subaru. It signifies that the corporate should discover one other method to electrify its lineup in a aggressive means.

The 2023 Subaru Solterra begins at an MSRP of $44,995 (+$1,225 DST). It is outfitted with a 72.8 kilowatt-hour (kWh) battery and a twin motor all-wheel drive system (160 kilowatts). The EPA Mixed vary is about 228 miles (367 kilometers).

The Subaru Crosstrek Hybrid plug-in hybrid, supplied for just a few years, is a extremely low-volume mannequin. It makes use of Toyota Prius Prime elements (8.8 kWh battery) and has an EPA EV vary of about 17 miles (27 km). Its value begins at an MSRP of $36,845 (+$1,225 DST).