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Mercedes-Benz has introduced its gross sales statistics for 2022, revealing that the corporate greater than doubled its EV gross sales in comparison with 2021.
Mercedes has distinguished itself as a frontrunner in electrification in Europe. In comparison with its conventional rivals, BMW, Audi, and Porsche, it has a much more aggressive electrification plan and has launched considerably extra EV fashions than its rivals. In flip, the market took discover, and Mercedes introduced that its EV gross sales grew by 124% in 2022 in comparison with 2021.
Led by the Mercedes EQA, which bought 33,100 models, the posh German automaker bought a complete of 117,800 EVs in 2022. This was removed from nearly all of gross sales, with the model promoting a complete of two.04 million autos through the 12 months. Nonetheless, EVs proceed to signify an growing proportion of the automaker’s gross sales.
Different fashionable fashions embody the Mercedes EQB and EQS, promoting 24,200 and 19,200 models, respectively. The latest mannequin to the household, the Mercedes EQE, bought a decent 12,600 models globally.
“2022 marks one other profitable 12 months within the transformation of Mercedes-Benz,” says Ola Källenius, Chairman of Mercedes’ Board of Administration. “We greater than doubled our BEV gross sales, we demonstrated our excessive ambition in electrical with the 1,200 km EQXX take a look at drive, and we achieved a brand new report 12 months for Mercedes-Maybach with gross sales up 37%. In 2023 we are going to proceed our mission to supply essentially the most fascinating electrical vehicles and additional develop our BEV and High-Finish gross sales.”
Moreover the model’s growing variety of electrical choices, the automaker’s spectacular manufacturing ramp considerably contributed to its success. Mercedes introduced its extremely detailed manufacturing change on the finish of final 12 months, and it has had a optimistic impact because it allowed the model to beat its chip scarcity and exit from the Russian market. The EQS was the largest benefactor of this manufacturing shift, as This fall of 2022 was its best-selling quarter ever.
Asia was Mercedes’ largest market, persevering with its gross sales pattern, promoting 987,800 models. China, specifically, acquired the lion’s share of gross sales; 751,700. As compared, Europe bought 635,100 models, North America bought 327,000, whereas the remainder of the world bought solely 94,000 models, a dramatic 24% lower from the earlier 12 months.
The German auto group’s path ahead is evident; proceed with aggressive electrification. This may embody introducing new electrical fashions and the electrification of latest segments of its enterprise. One such upcoming automobile is the Maybach EQS SUV, the primary all-electric ultra-luxury automobile from the model. This follows the announcement of the all-new eSprinter, which is starting the electrification of Mercedes’ business choices.
On high of those new product introductions, Mercedes has a collection of latest bodily upgrades that it’s introducing. Most notably, the corporate can be creating its personal EV charging infrastructure, consisting of 10,000 chargers worldwide. Moreover, after establishing the world’s first all-electric “EQ dealership” in Japan final 12 months, many count on the corporate to shift its dealerships towards extra electrical choices.
With its aggressive electrification and persevering with management inside autonomous driving software program, Mercedes is about to dominate its docile conventional competitors within the coming 12 months. Nonetheless, with Tesla nonetheless firmly controlling EV gross sales in lots of main markets, Mercedes isn’t with out vital competitors.
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