Tony Cortizas has been introduced as Chief Advertising Officer for Distinctive Holidays, a consultant firm for Sandals.

Affiliate of the worldwide consultant of Sandals® Resorts and Seashores® Resorts, Distinctive Holidays Inc. (UVI) as we speak introduced the appointment of Tony Cortizas as Chief Advertising Officer (CMO), efficient instantly. Cortizas, a veteran hospitality marketer, brings greater than 3 a long time of inventive storytelling and strategic model constructing experience for world hospitality names. He’ll report back to CEO Jeff Clarke, strengthening his management function throughout the group the place he’s charged with directing analysis, inventive, and model advertising and marketing for the hospitality manufacturers below the UVI umbrella, significantly all-inclusive trailblazer Sandals Resorts and sister model, family-friendly Seashores Resorts.

“Tony’s physique of award-winning work demonstrates his confirmed potential to have interaction audiences over time and throughout channels with wealthy storytelling and alternatives that foster lifelong relationships between manufacturers and clients,” mentioned Clarke.

“We’re thrilled to have his experience as we tackle the transformative work of exceeding the expectations of recent generations of audiences to Sandals Resorts and Seashores Resorts.”

Previous to his promotion to CMO, Tony Cortizas was SVP of Model Improvement, a job he held since his return to Distinctive Holidays in 2021.  Earlier than that, Tony spent fourteen years with Meliá Motels Worldwide, most lately as Vice President of International Model Technique the place he led the strategic imaginative and prescient of the corporate’s total model portfolio, driving efficiency by optimization of the shopper journey.

Tony was a part of the Distinctive Holidays group, directing world promoting and dealing carefully with company companions and instantly with Sandals Resorts Worldwide Founding Chairman Gordon “Butch” Stewart.

For greater than a dozen years beginning in 1995, they labored on consumer-facing campaigns, internet design, digital advertising and marketing, and trade co-operative packages. These efforts, amongst many others, helped outline and lift the profile of Sandals Resorts because the main luxurious all-inclusive trip for grownup {couples} and Seashores Resorts because the household market chief.

Since his return, Tony has been working to boost the shopper journey, from companions and distributors to journey advisors and in the end friends as they have interaction with and expertise the Sandals Resorts and Seashores Resorts manufacturers.

“We’re at an unbelievable second within the story of all-inclusive resorts when the market is in search of readability and resonance. I’m thrilled to deliver my viewpoint and keenness to manufacturers that I consider deeply in and create the successful differentiation they deserve,” mentioned Cortizas.

About Distinctive Holidays, Inc.

Distinctive Holidays is an affiliate of the worldwide consultant for Sandals Resorts, together with Sandals® Resorts and Seashores® Resorts and Fowl Cay Resort and Your Jamaican Villas, delivering the perfect Caribbean holidays to each sector of the market. Fulfilling gross sales, advertising and marketing, public relations, inventive companies, and web-based initiatives for Sandals Resorts, Distinctive Holidays works to successfully showcase and develop every distinct model amongst customers, companions, media, and trade professionals alike. Distinctive Holidays can be dedicated to the success of its retail journey companions, providing probably the most complete agent schooling and reward and recognition packages within the trade and a stringent pricing coverage that eliminates discounting, protects model integrity, and avoids client confusion. For over 30 years, Distinctive Holidays has continued to efficiently elevate the resort portfolio of Sandals Resorts because the World’s Main All-Inclusive Firm.