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Emerged from a commonwealth-dependent island, Barbados is a brand new republic and a younger unbiased Caribbean nation of lower than 300,000 in inhabitants.
Barbados appointing Jens Thraenhart as CEO of Barbados tourism is proof that Barbados thinks independently.
Virtually all Caribbean islands provide stunning seashores, and tourism is probably the most essential export for many. All Caribbean islands are additionally various, distinctive, and pleased with their cultures. Barbados isn’t any exception.
On islands, generally it isn’t what you recognize, it’s who you recognize.
The primary query on most islands, reminiscent of it’s in Hawaii, is what faculty did you attend? If this faculty just isn’t in Hawaii, you’re a haole and never thought of to be from “right here.”
This is named island mentality.
Barbados is a small island nation. On most islands, it’s not simple for a foreigner to be accepted amongst those that name themselves locals. Vital management positions of a foreigner within the public or political area are largely remarkable in island nations.
In November 2021, Dr. Jens Thraenhart was appointed because the Chief Government Officer of Barbados Tourism Advertising Inc. (BTMI), the official nationwide tourism group of the island nation of Barbados within the Caribbean.
BTMI is chargeable for selling Barbados as a sustainable tourism vacation spot by implementing advertising methods that assist the accountable growth of tourism.
Barbados took a courageous step when Dr. Thraenhart was appointed because the CEO of Barbados Tourism. On this place, he grew to become the overseas face of this island nation.
Jens Thraenhart is a German Canadian and by no means lived or labored within the Caribbean earlier than. Nevertheless, he introduced many years of world expertise when he proudly began calling Barbados his stunning new dwelling.
Tourism for many island economies is everyone’s enterprise, however having a foreigner take cost of it takes tolerance, understanding, and a variety of fine-tuning for everybody concerned.
Foreigners typically work as worldwide consultants for native management however are seldom the official face of any public group.
In just a bit greater than a yr of sporting the hat of the person in cost in his prime island place, Jens has managed to lift the bar for Barbados on the tourism map from Africa to Europe to North America, and even Brazil.
He did this in his fashion, bringing his skilled expertise to the island of Barbados.
His distinctive video weblog, showcasing the island vacation spot, going into the group, visiting small companies, and studying from Barbadians by asking them what Barbados about set him on the trail to management success.
He made the island nation an award-winning vacation spot
Barbados is named a extra fascinating journey vacation spot.
For Jens, the setting and local weather change have at all times been prime priorities within the actions he has been concerned with. The Inexperienced Locations Story Award for Atmosphere and Local weather offered to Barbados had his fingerprints on it.
A proud Barbados Minister of Tourism and Worldwide Transport, Ian Gooding-Edghill, accepted the award in Germany on March 7, 2023, expressing gratitude to Inexperienced Locations throughout ITB Berlin.
Barbados is the primary island within the Caribbean to attain a 100% renewable power purpose by 2030 and a 70% carbon neutrality purpose by 2050. The strides taken to date have landed Barbados its first milestone on this prestigious class, having the biggest fleet of electrical buses within the Caribbean.
Island nations within the Caribbean are various and totally different.
Fiji
Fiji is one other nation with a foreigner who’s accountable for tourism. Fiji has rather less than 900,000 individuals.
Brent Hill, an govt international chief and international award-winning marketer, focuses on tourism, finance, banking, telecommunications, and retail. He has turn into the face of Fiji tourism since July 2021.
Fiji is on the opposite aspect of the world than Barbados, within the South Pacific, which is one other uncommon nation with a foreigner accountable for tourism. Fiji has rather less than 900,000 individuals.
Brent Hill would agree that If there have been ever a method to check your management mettle, it might be to maneuver to a overseas nation in the midst of a pandemic with the duty of main the arrival revival of the nation’s primary business, tourism. Brent Hill might have the dream job now, but it surely wasn’t with out its challenges.
Brent has additionally introduced recent new concepts to Fiji, having launched a brand new model marketing campaign.
So, whereas it definitely just isn’t simple for a rustic to provide the Tourism mantle to a foreigner, additionally it is very difficult for a foreigner to navigate the political panorama, particularly in smaller communities reminiscent of small island locations.
However it takes the imaginative and prescient of true world leaders, such because the Prime Minister of Barbados, the Hon. Mia Mottley, a passionate international voice on local weather resilience, inclusivity, and sustainability. Regardless of sensitivities and critics of bringing in a foreigner to steer a very powerful financial sector, she stayed steadfast in her technique to seek out the perfect to steer Barbados’ tourism restoration from the pandemic.
In Barbados, Jens Thraenhart is the one overseas head of a tourism board and a World Tourism Community Hero.
The Tourism Heroes Award is open by nomination solely to acknowledge locations, stakeholders, actions, personalities, or associations which have proven extraordinary management, innovation, and actions. Tourism Heroes go the additional step.
Earlier than becoming a member of Barbados Tourism Advertising Inc. because it’s CEO, he served the governments of Thailand, Vietnam, Cambodia, Lao PDR, Myanmar, and PR China (Yunnan and Guanxi) to move the Mekong Tourism Coordinating Workplace (MTCO) as its Government Director/CEO for 4 consecutive contract phrases, and established the personal sector-led regional tourism board Vacation spot Mekong.
Lively in international tourism, he has served because the 2nd Vice Chair of the UNWTO Affiliate Members Board (World Tourism Group) since 2018 and was a Board Member of the Pacific Asia Journey Affiliation (PATA), and previous Chair of PATA China.
Barbados is a really tolerant island state with an open thoughts, equality, and the setting in thoughts.
Juergen Steinmetz, Chairman World Tourism Community
Congratulations once more to Barbados for a singular method to permitting a worldwide imaginative and prescient inside its tourism management.
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