The American Automotive Rental Affiliation just lately appointed Brenda Azua, the chief Americas officer for Inexperienced Movement Worldwide, to fill the unexpired time period of Trey Breckinridge, the vice chairman of operations for U-Save Automotive & Truck Rental, who resigned from the board of administrators.

As chief Americas officer, Brenda Azúa has led the event of Inexperienced Movement within the Americas for the final eight years, and with the acquisition of U-Save in September 2022, now additionally oversees all franchise actions for U-Save, together with prospecting and gross sales of recent markets, implementation course of, operational help for present franchisees, high quality assurance, in addition to managing the connection with strategic provide companions.

Earlier than becoming a member of the Inexperienced Movement Worldwide workforce, Brenda had labored as advertising director for Inexperienced Movement Costa Rica, automobile rental firm owned by Purdy Motor Group, the most important dealership in Costa Rica, managing Toyota, Ford, Subaru, and Volkswagen manufacturers.

With greater than 20 years of expertise on service advertising positions together with automobile rental, outsourcing and software program industries, Brenda has an in depth data of enterprise options for buyer centricity and profitability, which has led her to develop lots of the franchise manuals and greatest practices in use, protecting subjects as income administration, buyer expertise and organizational tradition.

Brenda accomplished her bachelor’s diploma in communication in 1998, in Valparaíso, Chile; and her MBA with emphasis in advertising in 2010 in Costa Rica.