The Choose of the Day is a 1955 Imperial Newport two-door coupe — simply don’t name it a Chrysler. From 1955 by means of 1975 (plus a 1981-83 revival), Imperial was a separate model of the Chrysler Company, competing with Cadillac, Lincoln and Packard as America’s best motorcar. This specific automobile is listed on the market on ClassicCars.com by a dealership in Illinois.

When Virgil Exner launched Chrysler Company’s Ahead Look in 1955, it injected much-needed pleasure into an organization that was lagging in fashion in comparison with its cross-town opponents in Detroit. Imperial specifically was a crowning achievement of types, preening with added distinction in comparison with earlier years, which frequently got here off as an upscale Chrysler.

For the primary time in years, Imperial was on equal footing with Cadillac, though Cadillac was at its fashion peak throughout this period. Due to “100-million-dollar look” styling, together with a large egg crate grille (which the Chrysler C-300 “borrowed”) and distinctive, present car-inspired gunsight taillights mounted on the rear fenders, Imperial declared its arrival in excessive fashion.

A four-door sedan and the two-door Newport hardtop coupe had been the core Imperial fashions, with a Crown limo for many who wished to make a splash on the social membership. That paled in comparison with the breadth of Cadillac’s lineup, however its trump card was engineering — lengthy a Chrysler Company competency. A 331ci FirePower Hemi V8 with 250 horsepower competed toe-to-toe with Cadillac save the Eldorado. Inside just a few years, Imperial would exceed Cadillac on nearly each goal metric.

This Jade Inexperienced over Platinum 1955 Imperial Newport on the market on ClassicCars.com is certainly one of 3,418 constructed and incorporates a matching leather-based and material inside with energy entrance bench. Except for the usual energy home windows, fascinating choices embody 15-inch chrome wire wheels with fake spinners and air con, an expensive possibility that added greater than 10% to the worth of the automobile. Included with the Hemi V8 was PowerFlite automated transmission with dash-mounted lever. The odometer reads 71,239, although the vendor has not indicated whether or not these are the unique miles.

You might have observed that 2023 has already introduced some loopy costs at public sale on TV, however that doesn’t imply each automobile is priced out of attain for the typical collector. Within the case of this 1955 Imperial Newport, it’s an attainable $27,000. It’s good to see that sanity nonetheless exists within the collector automobile world.

To view this itemizing on ClassicCars.com, see Choose of the Day.