Celebrating 30 years because the Official Automobile of the Rose Parade, Honda will lead the parade on Jan. 1, 2024 with the inspirational “Preserve Dreaming” float highlighting the corporate’s environmental management. The 2024 Rose Parade float will embody among the most extraordinary Honda improvements and analysis endeavors as the corporate embarks on its electrified future and world purpose of carbon neutrality.

The “Preserve Dreaming” float celebrates Honda associates who by no means cease pursuing their goals to assist enhance folks’s lives, in the present day and tomorrow. Impressed by the newest Honda model advertising and marketing marketing campaign, the 2024 Rose Parade float options a variety of modern Honda mobility merchandise to be used on the street, the racetrack and into the skies.

“As Honda embarks on an all-electric future, our 2024 Rose Parade float highlights among the firm’s most groundbreaking mobility merchandise developed via the modern expertise and sheer dedication of Honda engineers,” stated Jessika Laudermilk, Assistant Vice President of Advertising and marketing for American Honda. “Everybody watching the parade will get a preview of our new all-electric automobiles, Prologue and ZDX, forward of their market arrival together with among the most extraordinary future Honda endeavors to assist folks stay higher.”

Paying homage to the 2024 Rose Parade theme of “music,” the Honda “Preserve Dreaming” float would be the featured stage for the “Opening Spectacular.” The Rose Parade “Opening Spectacular Offered by Honda” will characteristic a dynamic musical efficiency by David Archuleta, Cassadee Pope, Michelle Williams and Rush Davis.

Official Honda Rose Parade Automobiles
The Tempo Automobile of the 2024 Rose Parade will likely be Honda’s first all-electric SUV, the 2024 Honda Prologue. Designed on the Honda Design Studio in Los Angeles, the spacious, adventure-ready SUV arrives in early 2024 with easy and clear styling together with must-have smart-tech. This all-new all-electric Honda Prologue affords DC quick charging functionality and a neo-rugged design. The Prologue represents the newest step in Honda’s effort to cut back greenhouse fuel emissions and progress towards the last word purpose of reaching a carbon-free society.

The new all-electric 2024 Acura ZDX efficiency SUV will function the Sound Automobile for the 2024 Rose Parade. Designed on the Acura Design Studio in Los Angeles, the brand new ZDX delivers on Acura’s dedication to Precision Crafted Efficiency within the electrified period with dynamic styling, class-leading premium expertise, an interesting driving expertise and DC quick charging functionality. With an estimated 500 hp, the ZDX Sort S is the quickest and strongest SUV Acura has ever made.