A Mauritius Tourism professional pushes to revisit on the Vanilla Tourism Promotion idea for a brand new advertising and marketing strategy.

Dr Vanessa Gaitree Bheekhoo Gowreessunkar, a tourism professional on Mauritius has come out strongly to advocate the necessity for the island a relook on the Vanilla Islands idea.

He revealed a complete research alongside Maximiliano Korstanje (Argentian) and Shem Wambugu Maingi (Kenyan), which acknowledged that Mauritius types a part of the Indian Ocean Vanilla Island Group alongside Seychelles, Reunion, Madagascar, Comoros, and Mayotte Islands.

The driving power for the unique founding of the Vanilla Islands was former tourism minister Alain St. Ange from Seychelles.

“This idea wanted to be embraced”, he mentioned.

When St. Ange left Vanilla Island idea began working in a low-key strategy and lowered velocity.

Dr Vanessa Gaitree Bheekhoo Gowreessunkar, mentioned that Mauritius provides greater than seashores and a few cultural sights.

In his ebook “Tourism in Disaster,” he acknowledged that Mauritius wanted to push ahead the idea of fine governance, saying that too usually, tourism enterprises have been topic to a cartel of personalities.

Dr. Vanessa Gaitree Bheekhoo Gowreessunkar mentioned that Mauritius may additionally search the help of the UNWTO as has been accomplished by a number of different international locations.

The worldwide tourism disaster is ongoing in keeping with Dr. Gowreessunkar. The world was experiencing a mutation of the tourism business.

The CEO of Vanilla Islands is Pascal Viroleau primarily based in Reunion, France. In line with St. Ange dedication, even in the case of the rotating chairmanship within the group has develop into troublesome. It wants a robust relaunch.