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New Caledonia Tourism, the official tourism board of New Caledonia, is thrilled to unveil its newest branding marketing campaign, “Get Nearer to What You Love.”
This charming new marketing campaign targets the Australian and NZ markets, aiming to draw vacationers to the beautiful vacation spot. It invitations them on an genuine and immersive journey near dwelling. “Get Nearer to What You Love” emphasizes the emotional connection that vacationers develop with the neighboring vacation spot and their family members throughout their keep.
By showcasing the various array of points of interest and distinctive choices of New Caledonia, the marketing campaign goals to captivate a various vary of traveler profiles.
Discover What You Love in New Caledonia
Tailor-made particularly for Australian and New Zealand vacationers, the message of this new promotional marketing campaign is easy: get nearer to what you’re keen on in New Caledonia. It serves as a reminder {that a} assured change of surroundings awaits only a few hours flight away. Whether or not travelling solo, as a pair, with household, or with buddies, vacationers are invited to reconnect with their family members and embrace the essence of life by means of an genuine and various journey on this actually distinctive vacation spot. Nature, tradition, leisure, journey, broad open areas, flavors, encounters, and rejuvenation—the great issues in life are nearer than you assume in New Caledonia!
A Marketing campaign Primarily based on Market Research Outcomes
The brand new marketing campaign leverages a research carried out in Australia and New Zealand on the finish of 2022 to refine the positioning and identification of traveler profiles more likely to have an interest within the vacation spot. The outcomes confirmed that “Connectors” search cherished household reminiscences, “Discernists” are in the hunt for leisure and exclusivity, “Immersive Adventurists” crave cultural immersion, thrilling experiences, and authenticity, and “Nature Lovers” are {couples} craving for accountable escapades in pristine landscapes. These profiles have been clearly recognized primarily based on their pursuits and journey preferences and are completely aligned with what the vacation spot has to supply.
A 12 months-Spherical Marketing campaign
Just lately launched in Australia and New Zealand, New Caledonia’s new multi-channel marketing campaign will likely be rolled out in a number of waves all year long, using varied communication platforms reminiscent of digital promoting, billboards, radio spots, media protection, and influencer engagement. This consciousness marketing campaign may even be built-in with a number of gross sales campaigns in collaboration with key tour operators and airways. A latest outside promoting partnership with Aircalin in New Zealand, providing particular airfare presents to New Caledonia, reached over 1 million passers-by.
Learn extra: New Caledonia Tourism Launches New Branding Marketing campaign
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