RPM Technik talk about how years of sustaining Porsches lends itself so properly to promoting them, and why they provide a few of the most meticulously ready Porsches in the marketplace. Written by: RPM Technik

Speaking with the workforce at RPM Technik, it’s intriguing to grasp how their enterprise
has developed from a single founding member of workers to the 23-strong workforce they run at the moment. Contemplating they’ve at all times been one-marque specialists, this achievement is all of the extra spectacular. While the enterprise is roughly two-thirds technical and engineering centered and one-third gross sales, a big proportion of recent purchasers to the enterprise find yourself coming by way of the gross sales division. With as much as 25 Porsches on the market at anyone level, the most important introducer of recent site visitors to RPM Technik’s web site is by way of the gross sales channel. Naturally, these digital enquiries finally result in bodily conferences the place purchasers come down to fulfill the workforce.

Most of the time, these new purchasers are handled to a behind-the-scenes take a look at what the enterprise does, which frequently results in real shock. “I really imagine the variety of labor that our workforce can undertake is class-leading. There aren’t any different specialists that may provide complete options for each side of Porsche possession from each traditional to fashionable”, explains Greig Daly, RPM Technik Gross sales Director. Greig joined the director workforce at RPM Technik alongside founding Director Ollie Preston and fellow Director Darren Anderson.

Greig’s introduction to the workforce a decade in the past was key to the evolution of the gross sales aspect of the enterprise. “We began again in 2012, with a really centered workshop workforce and an rising gross sales division. With the workshop workforce setting such exceptionally excessive requirements for getting ready gross sales vehicles, it was truly actually laborious initially. I discovered patrons didn’t know sufficient about who we had been or how we got here to be promoting Porsches. Finally although, with militant consistency for each consumer service and car high quality, our status grew”.

RPM Technik now sells round 130 used Porsche fashions per 12 months, with a powerful bias in the direction of the GT mannequin ranges. With the Hertfordshire-based outfit being a market chief in constructing and organising Manthey Racing Porsche fashions, being Europe’s main provider of Floor Transforms ceramic brake upgrades and having a prolific status for upgrading GT3, GT4 and RS fashions, it’s a synergy that makes an entire lot of sense.

With house owners at all times involved in sampling totally different flavours of Porsche, having the ability to present their purchasers with an unbiased opinion on which automotive could also be the best choice to go together with subsequent completely goes towards the grain of the old- long-established gross sales strategies of promoting what’s within the showroom. It’s a core precept that, while providing virtually zero short-term profit to the enterprise, provides new purchasers the assumption that the gross sales workforce’s actions converse louder than phrases. We offers you the very best recommendation and finally we are going to do enterprise collectively, whether or not that’s on this sale or on one in eight years’ time!

The RPM Technik gross sales workforce was bolstered by the hiring of Alex Cooper three years in the past, which is an fascinating story in itself. Alex, a lifelong fan of something Porsche, had at all times dreamt of working with the model and approached Greig 4 years previous to becoming a member of the squad. Again then, Alex was one of many UK’s main gross sales guys within the Fiat world, studying his craft and proving very profitable, nonetheless his expertise in greater worth gross sales was virtually non-existent. Alex reminisced, “After I first met Greig, Darren and later Ollie, I knew immediately I wished to work with them, and while I used to be desperately upset after I didn’t get the job the primary time round, their recommendation was actually helpful”.

The RPM Technik director workforce may see the expertise Alex had however wished him to achieve some extra expertise and had been impressed when, 4 years later, after a profitable stint working for Mercedes in Tub, Alex returned for a job interview. “Clearly he landed the job on advantage, however his dedication to following our recommendation was refreshing to see at the moment”, beams Darren Anderson, Business Director. “To have such energy in depth throughout the gross sales workforce, simply as we have now within the workshop workforce, is crucial, particularly as we appear to be getting busier month on month”.

RPM Technik’s well-established gross sales mannequin that gives a secure and safe ‘Sale or Return’ mechanism for purchasers to promote their Porsche is just gaining popularity. When consigning your automotive with them, it not solely will get marketed and offered on the right value, however each the proprietor and purchaser should purchase or promote with a very clear conscience that the automotive has been ready to RPM Technik’s exacting requirements, and will be pushed as Porsche supposed.

Greig recounts, “A couple of years again, loads of the ultra-high-value vehicles had been purchased and tucked away
as pure investments which is honest sufficient, however we have now seen a radical change in our purchasers shopping for vehicles to make use of them. It’s unbelievable to see, and means the core mantra of prepping the vehicles correctly that we instilled years in the past now actually involves the forefront. I will be comfy that the Porsches we promote are so properly ready that some purchasers have collected and brought them straight to the Nürburgring from the showroom for 3 days on monitor with full confidence. That place takes no prisoners, so we should make sure that our vehicles not solely look fairly on handover, however extra importantly, they’re mechanically prepared to bop all day on monitor”.