Sri Lanka Tourism continues to broaden its heat bilateral and cultural ties with its Indian counterparts by venturing right into a collection of Street Reveals in key Indian cities from twenty fourth – twenty eighth April 2023. The primary street present shall be held at Chennai (24 April), adopted by Cochin (26 April) and eventually at Bangalore (28 April).

Sri Lanka is witnessing a substantial improve in vacationer arrivals with India main the way in which and securing the primary place. The occasion additionally focuses on selling a myriad of tourism experiences whereas specializing in changing potential travellers to make reserving and spotlight the optimistic message that Sri Lanka is open for Leisure, Enterprise and MICE tourism.

The target market at these roadshows shall be Tour Operators, Media, Key Influencers, Corporates, Commerce Associations and key Tourism Business stakeholders in India, who’ve the power to take the message that Sri Lanka is just not solely some of the stunning international locations with an incredible vary of locations and merchandise, however can be secure and safe.

A delegation of over 30 Sri Lankan Journey Businesses and inns shall be collaborating at this occasion, with the delegation being led by the Hon. Harin Fernando, Minister of Tourism accompanied by Mr. Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau and Mr. Thisum Jayasuriya, Chairman Sri Lanka Conference Bureau, Ms. Shirani Herth, Junior Supervisor, Sri Lanka Tourism Promotion Bureau (SLTPB) and Ms. Malkanthi Welikla, Supervisor – Advertising, Sri Lanka Conference Bureau.

Many trade stakeholders have supported this endeavour together with Sri Lankan Airways and Indigo. Every roadshow will embrace B2B Classes facilitating quite a few discussions adopted by an Night Networking occasion which will even assist to enhance enterprise partnerships.

A contact of glamour shall be added to those occasions with the participation of celebrities resembling Cricket legend Sanath Jayasuriya. A dancing troupe specifically flown in for this occasion will showcase Sri Lankan wealthy heritage of performing arts.

Through the Roadshows, Hon. Minister of Tourism is predicted to fulfill a number of high-profile Enterprise Leaders, Tourism Stake Holders and Corporates whereas partaking in a number of media interviews with main Indian media homes.

India has generated over 80,000 vacationer arrivals to the nation to this point and it’s anticipated to double these numbers by 2023. Thus, these roadshows will add extra worth to create a optimistic mindset relating to Sri Lanka and its variety of points of interest, cultural worth and journey alternatives, enabling Indian vacationer arrivals to the vacation spot.

Vacationer Arrivals from India

Vacationers from India in January to March 2023 – 46,432
Vacationers from India in 2022 – 1,23,004 with share of 17.1%
Vacationers from India in 2021 – 56,268
Vacationers from India in 2020 – 89,357 with share of 17.6%
Vacationers from India in 2019 – 355,002 with share of 18.6%

Sri Lanka has seen a rise from tourism earnings with round 530 million U.S. {dollars} being obtained within the first three months of 2023 as in comparison with the $482.3 which was within the first three months of 2022.

Hon. Harin Fernando, Minister of Tourism, mentioned “Tourism in Sri Lanka during the last six months have been very attention-grabbing and promising. The final three months alone in 2023 from January to March has seen 8000 vacationer arrivals a day, which is the best since 2018″.

He additional added, “Sri Lanka values the Indian outbound market and has been a key driver of arrivals into our nation. Sri Lanka affords aside from its wealthy heritage of 2500 years, a spectacular array of locations and merchandise resembling wellness and yoga, seashores, purchasing, delicacies, journey and wildlife. The added attraction for the Indian market is the very effectively laid out Ramayana circuit, which is a wonderful spiritual journey initiative. The time is ideal to expertise the nice and cozy hospitality of our folks!”