[ad_1]
The Tobago Tourism Company Restricted (TTAL) has set in movement a multi-platform advertising and marketing technique to reignite curiosity in vacation spot Tobago and lay the muse for elevated customer arrivals from key abroad markets. In a well timed evolution from principally digital and distant advertising and marketing engagement methods employed in the course of the peak of the pandemic, the Company has reengaged the worldwide journey commerce by resuming attendance to key tourism business networking and promotional occasions throughout in customer supply markets throughout the globe.
United Kingdom
Following a profitable displaying at WTM London from November 7-9, TTAL partnered with BBC Wildlife and affiliate associate magazines to host a bespoke occasion on November 10 designed to advertise consciousness of Tobago as a possible vacation vacation spot amongst readers, and seize leads for future bookings. The extremely engaged viewers loved an interactive interview panel exploring Tobago’s touristic attributes that includes TTAL Govt Chairman Alicia Edwards and native tour information William Trim, with contributions by Tobago’s Chief Secretary, the Hon. Farley Augustine. The occasion additionally included key features of Tobago’s tradition via stay leisure and culinary delicacies to entice attendees with a style of Tobago.
TTAL additionally hosted a extremely partaking journey agent coaching and networking occasion in London pre-WTM on November 3, which allowed for centered, one-to-one interactions with over 30 journey brokers and UK-based lodge representatives. The TTAL workforce offered on vacation spot Tobago’s and its core attractors, partaking attendees with the sights and sounds of the island with cultural leisure and Tobago-themed delicacies.
These actions adopted TTAL’s prior niche-market engagement within the UK on the Nationwide Marriage ceremony Present, held on October 15 and 16 in Excel London. The UK Nationwide Marriage ceremony present is the biggest wedding ceremony commerce present in the UK and one of many largest in Europe. As the marriage market has been recognized by TTAL as a key space of focus for Tobago’s tourism progress, TTAL’s participation helped to construct client and journey commerce consciousness of the islands as a potential vacation spot for romantic holidays.
Associated Information
[ad_2]