The Journey & Journey Present has related over 2.5 million journey fanatics, 15,000 distinctive journey advisors, and hundreds of journey media from North America and the remainder of the world in its 18 years of operation, influencing over US$6 billion in journey bookings.

Attracting guests to vacation spot Tobago from america of America is a high precedence for the Tobago Tourism Company Restricted (TTAL) in 2023, which is why TTAL’s representatives jump-started the yr with attendance to the New York Journey & Journey Present on January 28 and 29, 2023.

The present displays a few of the greatest locations within the Caribbean area and past, and featured vacation spot Tobago for the primary time this yr as the last word journey vacation spot to expertise a beyond-ordinary vacation.

Alicia Edwards, Govt Chairman of TTAL mentioned: “As TTAL goals to realize a foothold within the USA market, it’s crucial that our island’s choices be promoted to related companions together with potential vacationers, journey brokers, and journey media. The New York Journey & Journey Present gave us the chance for our vacation spot representatives at FINN Companions Journey to spotlight all of the experiences Tobago has to supply to the captive viewers at this occasion – hundreds of journey and journey fanatics who share the identical ardour for the whole lot our unspoilt vacation spot has to supply.”

TTAL’s participation at this occasion sought to construct shopper and commerce consciousness of Tobago as a potential year-round vacation spot for vacationers who want to loosen up, unwind and uncover a pristine, untouched island crammed with a few of the greatest cuisines within the Caribbean, in addition to for vacationers in search of thrilling outside adventures akin to diving, snorkeling, mountain climbing, and extra.

Virginia Sheridan, Managing Associate at FINN Companions Journey mentioned: “It was an awesome pleasure, as TTAL’s Public Relations Company in america, to attend the Journey & Journey Present in New York Metropolis. By the regular stream of the ‘journey curious’, it’s evident that journey is again with vital pent-up demand, particularly for genuine seashore locations that supply rest, pristine seashores, tropical and recent delicacies and a heat and welcoming group. The TTAL sales space additionally attracted many individuals from Trinidad and Tobago who have been excited to see the Tobago sales space and listen to how they’re wanting ahead to their subsequent journey dwelling. This love of nation verifies that diaspora advertising has worth to growing Tobago’s customer numbers.”

TTAL’s representatives have been additionally in a position to construct a database of key journey companions within the US journey market to generate comply with up leads and converse instantly with journey brokers who can work with Tobago to advertise packages to their purchasers. Because of TTAL’s attendance, just below 100 journey brokers and life-style influencers expressed curiosity in working with vacation spot Tobago, as evident by the a number of journey and life-style influencers who expressed their curiosity for partnerships in 2023.

The Tobago Tourism Company Restricted will proceed increasing their efforts to faucet into the USA journey market – together with the diaspora traveller market – with related commerce partnerships, strategic shopper outreach, and participation in key occasions such because the New York Journey & Journey Present.