Toyota GR Supra gross sales struggled in 2023, as Toyota bought nearly half the quantity it did the earlier yr regardless of the addition of a guide transmission choice.

Toyota on Wednesday reported gross sales numbers for the previous 12 months and the Supra’s tally for the U.S. market was simply 2,652 models, down 46.4% versus the 4,952 models bought in 2022.

It wasn’t as a result of sports activities vehicles have fallen out of favor, as U.S. gross sales of the Mazda MX-5 Miata its U.S. rose by nearly the identical quantity, rising 45.4% versus the earlier yr to finish 2023 with 8,937 models bought.

Gross sales of Toyota’s GR86 had been additionally down within the U.S., although it dropped simply 7.7% to 11,078 models.

The Supra’s poor efficiency out there is made extra surprising contemplating Toyota’s general U.S. gross sales for 2023 really elevated 6.6% to 2,248,477 models.

Whereas Toyota lastly added a guide transmission to the Supra, it additionally elevated pricing by roughly $900 with the transition to the 2024 mannequin yr, which went on sale final fall.

Sports activities vehicles additionally are inclined to promote at larger charges early of their life cycles after which gross sales path off in later years. The present A90-generation Supra first arrived for the 2020 mannequin yr, sharing its underpinnings and far of its cabin with the BMW Z4, which lastly features a guide transmission within the U.S. for 2024.

To assist present a lift, Toyota is considered engaged on a brand new efficiency range-topper for the 2025 mannequin yr, which can carry a GRMN badge. GRMN is the range-topping choice for highway vehicles developed by Toyota’s Gazoo Racing motorsports division. It stands for “Gazoo Racing Masters of Nürburgring,” and vehicles categorised as GRMNs will be in comparison with high choices from the likes of Subaru’s STI and Mercedes-Benz’s AMG divisions. Supra prototypes sporting some upgrades have been noticed, although Toyota hasn’t indicated whether or not it plans any new variants.

HIGH-RES GALLERY: 2023 Toyota Supra

This text was initially revealed by Motor Authority, an editorial accomplice of ClassicCars.com